Fast Company opines:
"Check out the band's site--to listen to the new track for free, though, you have to log in with your Facebook details. See how that works? Weezer's publicists get a hold of lots of lovely contact details for later promotional efforts, and it's even great publicity for Weezer's upcoming live appearances at summer festivals and shows. All together, buying into the unexpected feverish excitement in the U.S. about this World Cup makes for a magical strategy--almost at the levels of sophistication needed to steer a ball past two defenders and a goalie."
Gotta make money from your art somehow.